For a lot of people it would seem that choosing music for a YouTube video is something rather easy to do. The scenario I see in my head is this…
Joe Bloggs: ‘I need music for my YouTube video selling my latest app. I wonder what will work. Let’s look at what’s out there.’
Cut to computer screen showing 1000’s of YouTube videos playing ukulele music
Joe Bloggs (Dramatic close-up): Ukulele music. That’ll do.
Personally, I find that a little disappointing if not rather annoying hearing, effectively, the same music over and over again.
Knowing what is popular is of course important when trying to market one-self or a product but we should never forget to use the appropriate music to fit what we are trying to say. Neither should we forget that being like everyone else makes us one of a big crowd and not one who stands out of that crowd.
What music you choose is important and what one piece says is very different from another. Take a look at this video and see what I mean.
It’s quite obvious to me that that narrative would be the overriding factor in choosing the music for the above video. If the narrative led us to saying how beautiful and wondrous the Earth is then the music called ‘Tuar’ would be very appropriate. However, if the narrative was saying how powerful the earth is then ‘Escape To Alban’ would be more appropriate.
It’s obviously very important what music you choose and it can seem quite daunting when presented with 1000’s of choices. So my advice is this.